Hey y’all! In all of my mentions of natural cosmetics here on Fresh Modesty, I’ve had the most requests for a natural mascara review/recipe. Well, I have not yet attempted to make my own, but I did find and buy a natural mascara to see how it works.

 This is a totally clean face after a shower and all I did was apply a different type of mascara on each eye. On the left of the picture (my right eye), I applied Reviva Labs Hypoallergenic Black mascara that I bought at Whole Food’s Whole Body store for $9.

On the right (my left eye), I applied Loreal Paris Double Extend Lash Boosting Blackest Black mascara that I found on clearance at Rite Aid for $4.

Honestly, the natural stuff is pretty pathetic. It feels way too light on my lashes (like water, almost) and makes them look “spidery” in the words of my mom. Trying to put on more than 1.5 coats is pointless and doesn’t help at all because additional coats don’t add anything. There’s no substance to it.

The conventional mascara is great as always. I usually change brands every time I buy mascara, so this is just another one I’m trying. This particular brand has a white first coat that’s supposed to strengthen lashes and then the top black coat. I can layer it and layer it until my lashes look like I want them to.

Both brands had a straight, non-special brush, so that’s not a factor in their performance. I was really rooting for the natural mascara to work, but this particular one isn’t going to suit my preferences. If you prefer the almost-not-there mascara look, you may love the Riviva brand, especially since you can feel good using it. I’ve grown accustomed to the thick-lashes look, though, so I think I’ll keep using the conventional type while I continue to search for a natural mascara that has the impact I’m looking for. 🙂

Earrings: chloe+isabel // Hair curl technique: {video here}

 Do you use a natural mascara? What’s your favorite brand of mascara, natural or not?

28 thoughts on “Review | Natural vs. Conventional Mascara”

  1. You should try E.L.F. brand mascara from Target. Both the mineral and regular kinds get very good (environmentally and body friendly) scores in the SkinDeep database, and a tube is a whopping $3. It does tend to dry out in the tube quicker than other mascaras I've used, but it looks great on, and it doesn't have all the nasty chemicals other mascaras have.

  2. I don't wear makeup and I have worn mascara exactly twice in my life (hurts my eyes), but even I could see the difference right away! Sometimes the 'natural' product just can't stand up. Ah, well. I say wear what feels most comfortable; from what you've written here you work hard at making sure what you put into and on your body is as natural and chemical-free as possible, having this one thing probably isn't such a huge deal.

    Still! Kind of a disappointment, when so many of your natural switches have worked so well!

  3. You should try the E.L.F. brand mascara from Target! It's only $3, and both the mineral and regular kinds get VERY good scores on the SkinDeep data base. It doesn't have all the nasty chemicals other mascaras have, and it's absolutely my favorite formula, hands down. Not too thin, not too thick, and you can't beat the price 🙂

  4. My mom and I both use Rejuva mascara as well as other makeup products from them. I really like the mascara, and am able to get a pretty thick coating! Plus it is all natural made from minerals.

  5. I love the brand Tarte. It is quite expensive, but it is good quality. I got their "Lights, Camera, Lashes!" mascara for Christmas and I love it. My favorite drugstore mascara at the moment is the Loreal Voluminous Carbon Black. 🙂

  6. I adore the Maybelline The Rocket Volum Express mascara in either black or brown. In fact, it is the only mascara that I have bought more than once, otherwise I always try out what ever is on sale. 🙂

  7. Almay Pure Blends mascara is rubbish, don't even bother with it (I think it's been discontinued anyway) unless you want to look like you're wearing no mascara (even though you've wasted time and effort applying it).

    These days I'm using Covergirl Lashblast Volume Waterproof which works well for me.

    Bloom's B Collection Lash Out Mascara is good (on sale $7 from CFD website).

    Estee Lauder Double Wear Lengthening Mascara was the first mascara I ever used and it was pretty amazing.

    Lacura Mascara from Aldi that I bought just to try (because I'm using the lacura red lipstick and lacura eyeliner pencil and finding it works well for me) is awful and results in panda eyes after a few hours.

    The best and only natural mascara i've used was Ere Perez with Almond Oil which I randomly found at a health shop for $12. unfortunately i've never found it again and on the online store it sells for $26 which plus packaging is just not worth it for me.

    it's a bit of a mixed-bag!


  8. I just use Covergirl Blast and it works pretty well. I don't go as far as Taranula Baby Eyes in black. LOL! And, it's usually the only makeup I wear. Otherwise, I look ok.
    Love your hair!!!!

  9. I love the Physicians Formula OrganicWear mascara. It doesn't make my eyelashes fall out and it isn't too expensive. Actually, I use most everything from them! Eyeliner, mascara, blush, foundation, etc. It has really helped my skin!

  10. I remembered something! Don't know if you have heard of EWG's Skin Deep database, but I wanted to put in my comment that Rejuva has the safest rating possible on their site. I couldn't remember EWG's name yesterday when I commented.:) It is a really helpful site though!

  11. Thanks for sharing your test results Olivia, good to know!
    Does anyone know of a natural waterproof mascara? I generally don't use waterproof, but I'd like to get some for a couple upcoming weddings, since I tend to get a bit teary-eyed at emotional occasions. 🙂

  12. I usually use one of Almay's natural mascaras; I've found that they work well enough for me, esp. when I add eyeliner for special occasions. I've done a lot of digital film editing and the extensive exposure to the computer's glare has damaged my eyes (I couldn't wear my contacts for a long time) … It's difficult for me to wear a non-natural mascara anymore without my eyes burning. 🙁 It's not a big deal for me though, since the Almay or other natural mascaras seem to work just as well with less flaking/smudging. You have to put on a few coats, and yes, it does feel like there's nothing on, esp. if you're used to the other stuff.

    I wanted to let you and other readers know that, even when I do wear the non-natural mascara, I stay away from L'Oreal because that brand is known for their extensive, extremely cruel animal testing. Yes, they make some great products that work very well, but I can't stomach the idea that some poor rabbit or dog that my Heavenly Father created had to go through intense suffering so that my eyes could look nice. This is just something I feel convicted of, since God has called us to be caretakers (not destroyers) of the creation. 🙂

    Thanks for your posts, Olivia! I rarely comment, but I've really been enjoying your outfits recently as well as the links you put up for Thredup! 🙂 I can't tell you how much I love that site now!

    In Christ,

  13. I'm not trying to upset the applecart here, just working on a few convictions if mine and trying to set a standard for myself. But, I was wondering if y'all wouldn't mind answering this sincere question. Why do you wear mascara? Or what does wearing mascara accomplish? I'm wondering if for some girls its just to draw attention to our eyes and away from things we don't want boys/men to look at. Or does it make us feel pretty and more confident? I truly want to know how everyone would answer these questions. Thanks so much for letting interject here. Trying to understand for myself.

  14. To answer Anonymous at 2:35's question… I wear mascara occasionally. My initial reason is, gee, I'm going to put powder and blush on, my eyes need something! My deeper reason for mascara, and really makeup in general, is that I wish to enhance my beauty in a feminine way because I feel that the secular world has done a darn good job of blurring the distinctions between men and women. I don't wear a lot of makeup and I don't wear it every day, and if I do, it's usually just lightly applied mascara, powder, blush and lip gloss (on me, powder and blush look funny without one another!). Honestly, I love my natural no-makeup beauty. I don't feel I need mascara. But I do appreciate that I have the privilege of being a woman and have a duty to uphold the God-ordained differences between the real masculine and real feminine. Therefore I take the opportunity when I have time to dress as a lady and emphasize that I am a woman. That's my honest-to-goodness reason.

  15. A concern is that conventional mascaras (even with the white undercoat) can weaken and thin the eyelashes. It's very possible (given that I don't know your make up routine, so I'm guessing) that through a combination of repeated over use, and repeatedly switching brands (which can cause chemical reactions on your lashes due to different proprietary formulas) your eyelashes have been temporarily decimated. I would recommend going without for at least 6 months, using the natural mascara just to give your eyelashes a chance to grow back to their fuller state.

  16. The best mascara I have ever used is from Cowgirl Dirt. It is COMPLETELY natural and doesn't make my eyes itch nor swell. After about one month of use, it goes on just like Covergirl!

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